If you run a summer camp, you’ve had this conversation before.
A parent sits across from you—whether during registration, orientation, or a phone call—and asks the most important question they can:
“Will my child be safe?”
They’re not just asking about sunscreen or snacks.
They’re asking about what matters most: the water.
Drowning is a leading cause of accidental death in children. And while your team may already do the right things—like enforcing swim tests, providing floatation devices, or offering lessons—parents are looking for a clear, confident answer.
You should tell them their child will be taught to swim.
You should explain how your lifeguards are trained and how your swim zones are supervised.
But now, you can also say:
“We’ve added technology from WAVE to help prevent drownings in real time.”
WAVE wearables track each swimmer’s submersion time and alert staff automatically if someone is underwater too long. It’s an extra layer of vigilance that supports your team and gives parents what they’re really asking for: peace of mind.
Because when a parent asks, “Will my child be safe?”
You deserve to have the best answer possible.