What Makes an Effective Lifeguard Job Description? Insights from Aquatics Employers

When it comes to hiring lifeguards in a competitive labor market, your job description can make or break your candidate pool.

In 2025, aquatics employers are getting smarter about how they position lifeguard jobs to appeal to today’s teens and young adults. It’s not just about certifications and swim tests. It’s about purpose, community, and opportunity.

Key Elements of a High-Performing Lifeguard Job Description

1. Clear, Compelling Title
   Instead of "Lifeguard Needed," consider: "Be a Hero This Summer: Lifeguard at [Facility Name]."
   
   
2. Mission and Impact
   Explain the role lifeguards play in protecting lives. Make it clear this is more than a summer job.
   
   
3. Perks and Pay
   68% of aquatic facilities have raised pay, 59.7% offer flexible hours, and 39.8% provide free facility access. Include these details in the listing.
   
   
4. Growth Opportunities
   Show pathways to become a head guard, swim instructor, or even advance into aquatics leadership.
   
   
5. Schedule Expectations
   Today’s applicants value flexibility. Be upfront about shift patterns, weekend expectations, and options for part-time hours.
   
   
6. Easy Next Step
   End with a simple call to action. Include a direct contact, a short application form, or even a text-to-apply option.
   
   

Examples of Effective Language in Lifeguard Job Descriptions

Aquatics employers are adjusting how they communicate with prospective staff. Here are a couple of example phrases that demonstrate the tone and messaging that can be more engaging: “Make a difference every day. Be the reason someone stays safe this summer.” Or: “No experience? No problem. We’ll help you get certified.”

When done right, your job description not only informs—it inspires. And in a tight hiring market, that inspiration is your edge.